About

This blog is devoted to observing and discussing media herd tendencies and techniques.

Years of inexpert observations reveal fascinating patterns by the media herd. Media Herd developed an incomplete and unscientific media alert chart of mixed metaphors that can be used as a field guide or mocked at your liesure.

Put simply, this blog will observe the media herd in its native habitat, reacting to an event and the storyline that develops. Inevitability, as the media herd digests an event and its storyline through a multi-chambered stomach (print, television, radio and online) and regurgitates it into the media echo chamber, facts are lost or distorted, context becomes irrelevant and reality itself often ceases to be reflected in the output.

Studying the media herd in its native habitat often rewards the patient observer with excitement and insight. But much is unknown. For example, media herd anthropologists everywhere remain baffled about how and why particular events summon the media herd while others are generally ignored or, if not ignored, why other storylines aren’t pursued. Hopefully our continued observations will provide further insight into this beguiling species.

Good luck. In the I-Need-A-Quote-Use-Google-Words of Margaret Mead: “Anthropology demands the open-mindedness with which one must look and listen, record in astonishment and wonder that which one would not have been able to guess.”

A herd of Wildebeest